For many consumers, moving or getting a new credit card can also mean going through a tedious process of remembering which subscriptions are in use, retrieving long-forgotten passwords, and manually updating information. Keeping all of these accounts up-to-date can be a headache. In fact, a recent survey from an account password management company1 shows there are an average of 130 accounts tied to an email address. "People really value their free time and need help better organizing their lives."Īs consumers increasingly live their lives online, the number of services they use is exploding. "In a time where personal assistant technologies are growing in popularity, we believe IDENTITY addresses a unique consumer need for help with sensitive tasks such as updating your financial account information," said Marco Wirasinghe, product management vice president of LifeLock. With just a few taps on a smartphone, IDENTITY empowers people to switch credit cards, update credit card information, and change an address to keep accounts up-to-date. (NYSE: LOCK), an industry-leading identity theft protection company, today announced IDENTITY, a free mobile app that acts as a personal assistant to help manage online accounts. New App, IDENTITY, Takes the Hassle Out of Managing Credit Cards and Online Accounts LifeLock Launches Free Mobile App to Act as Personal Assistant
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